… because our financial institutions are run by people that think the musings of a 15 year old work experience kid constitutes groundbreaking demographic research.
A research note written by a 15-year-old Morgan Stanley intern that described his friends’ media habits has generated a flurry of interest from media executives and investors.
The US investment bank’s European media analysts asked Matthew Robson, an intern from a London school, to write a report on teenagers’ likes and dislikes, which made the Financial Times’ front page today.
His report, that dismissed Twitter and described online advertising as pointless, proved to be “one of the clearest and most thought-provoking insights we have seen – so we published it”, said Edward Hill-Wood, executive director of Morgan Stanley’s European media team.
Twitter is not for teens, Morgan Stanley told by 15-year-old expert